Your product should be guided by developer-driven decisions, with a feedback program using the right tools to solicit feedback, ensuring developers can share their opinions in a place that allows for continued engagement, and ensuring credit is given to those who contribute.
In most cases the non-developers are seeking data around where and how to target their developer audience. Developers are looking for ways to expand their voice and become a thought leader within their pillar of the tech industry.
This is a conversation that I have quite frequently with folks outside of Developer Relations. What is the difference between Open Source & Enterprise developers? Are they always just one or the other? Why are they different? How does the open source ecosystem work?
Build Trust? Seems straight forward right? "The way you communicate with a developer needs to be in their preferred or ideal manner. Cold calling them on the phone is bound to get you on their blocked list."
Developers are smart. They can see through your ads and fluffy marketing content. If you're coming from a marketing background, I am sure you are nodding your head right now. You need to build trust with developers first, before you roll in there playing the me, me, me game.